Twitter owner Elon Musk has announced that he has 'killed' the company's latest approach to verification, which offered grey ticks and an 'Official' label to high-profile accounts, just hours after it began rolling out on the platform
Twitter owner Elon Musk has announced that he has"killed" the company's latest approach to verification, which offered grey ticks and an 'Official’ label to high-profile accounts, just hours after it began rolling out on the platform.
— Elon Musk November 9, 2022 However Mr Musk appears to have now u-turned on this move, adding that over the coming months,"Twitter will do lots of dumb things. We will keep what works and change what doesn't". "The new Twitter Blue does not include ID verification - it's an opt-in, paid subscription that offers a blue checkmark and access to select features.The changes to the verification system have been a central part of Elon Musk's plans since the billionaire completed his takeover of the site last month.
The platform is currently almost entirely dependent on money from advertising - an income stream already shrinking because of the global economic downturn.
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