Govt told by studio bosses that Ireland could be considered for several big movie and TV productions but discussions were needed on the €70m project cap. Minister Catherine Martin has indicated she wants to cap upped to €100m to boost the film industry
NBC TOP EXECUTIVES warned both Micheál Martin and Leo Varadkar that Ireland’s tax credit cap for the movie industry could hold the country back from getting big productions.
She argued ahead of last year’s budget that in order to attract more big budget movies and TV shows to be filmed in Ireland by streaming giants Netflix and Amazon Prime, the tax incentives needed to be reviewed. Documents revealed to The Journal under the Freedom of Information Act show that over the last number of years top NBC executives have made the case to Leo Varadkar, Micheál Martin and Paschal Donohoe on how Ireland could get more movie business.In September 2021, the then Taoiseach Micheál Martin paid a visit to NBC Studios in Rockefeller Centre and got to visit the set of famous TV programme Saturday Night Live just days before Kim Kardashian hosted.
NBC said it was spending over €22 million, employing over 150 crew and working closely with Screen Ireland on a New Entrant Diversity and Inclusion Initiative which opened access for new entrants from diverse backgrounds to the industry.It was indicated that NBC was currently budgeting several productions that they would consider for Ireland, but noted that this will require a discussion about the current project cap of €70 million.
In turn with the increase on the cap and tax changes, NBC linked the pitch with an investment in training and the expectation of career opportunities across a range of skills and qualifications, from carpenters and seamstresses to lawyers and accountants, in addition to mentoring in film direction and production.
The NBC letter stated that when the €70 million cap was adopted in 2015, the average high-end scripted series budget per episode was €4.3 million. The NBC letter added that the Irish and international production community have requested the project cap be removed in order to realise the potential between Ireland and the screen sector.
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