It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big bet on the future of gaming.
The streaming giant is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games, the Los Gatos-based company announced Monday.
"To Netflix's credit, they're a long-term thinker," Forte said."If you think about their pivots, the DVDs to streaming, they think long-term and they act long-term." The new gaming studio will be helmed by Marko Lastikka, a veteran from gaming giants Zynga and Electronic Arts, Netflix VP of Game Studios Amir Rahimi said in a "This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world," Rahimi said.
Monday's announcement brings Netflix's total number of gaming studios up to four. In addition to its acquisition of Next Games, the company has previously acquired Night School Studio and Boss Fight Entertainment. Netflix's Rahimi said each studio has"different strengths and focus areas" and together will develop a diverse suite of games for Netflix users.
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