How to Drink Better: The Irish Wine Market Report for 2023 tells us a lot about our drinking tastes, with a few surprises thrown in
Wine consumption: We drink roughly the same amount of red and white wine, a little more white compared with 44 per cent red wine and 7 per cent rosé. Photograph: iStock/Getty ImagesThe Irish Wine Market Report for 2023, compiled by Drinks Ireland makes for interesting reading. It is compiled using figures supplied by the Revenue Commissioners and shows how our tastes are changing year by year.
We drink roughly the same amount of red and white wine, a little more white compared with 44 per cent red wine and 7 per cent rosé. European wines have 41 per cent of the market, the rest of the world 59 per cent. Sales from outside of Europe are largely driven by two countries – Chile and Australia.John Wilson: The ultimate gift guide for the wine-lover in your life
The other big mover upwards has been New Zealand wines, driven by our love of Marlborough sauvignon blanc, augmented by an increase in sales of pinot noir. New Zealand accounts for only 7.7 per cent of the total wine market though. What of Italy and France, the two giants of world wine production? We still like French wine, buying about 12 million bottle every year, roughly the same as 20 years ago. These figures do not include wines imported on annual “booze cruises” to France. Although Italian wine sales have trebled in the same period, they still only amounted to 11.3 million bottles in 2023, so plenty of room for improvement.
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