Roku is finally building its own TVs
Roku TVs will finally live up to their name this year. At CES, the streaming device company announced that it'll be building its own smart TVs for the first time. When the Roku TV program debuted in 2014, it was a way for the company to bring its streaming software into TVs built by partners like TCL and Hisense. But now Roku is debuting it's own family of HD and 4K sets ranging from 24 to 75-inches, which are set to arrive in spring.
Value appears to be the key, as the company says the TVs will range from $119 to $999. That should help Roku's partners to rest easy — we've seen some sets like thescale into premium $2,000 territory. The company isn't divulging many technical details around these TVs yet, but don't expect them to have some of the nicer features TCL and others are including, like super bright MiniLED panels. Still, Roku's sets may eat into the lower-end offerings from its partners.
Down the line, Larson says the new TVs will also bring Roku closer to component suppliers, like the companies behind screen panels and the chips that power smart devices. That could help the company"drive innovation in the TV process." These new Roku TVs will work alongside Roku's existing home wireless speakers and other home theater equipment, just like partner offerings.
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