RTE Radio One boss Peter Woods has defended the station’s major ratings loss as it’s revealed thousands of listeners tuned out of radio in the last four months.
According to the latest Joint National Listenership Ratings, RTE, Today FM and Newstalk all suffered a drop in numbers across the board.Morning Ireland lost 22,000 listeners to its programme as 451,000 listeners tuned into the show this quarter, while Claire Byrne lost 19,000 listeners, leaving her with 331,000.
“With Morning Ireland…. It's 473,000… but I could look at a similar programme on another station that has gone down maybe 7000 but it has somewhere between 25 and 35 per cent of the listeners of Morning Ireland. We have massive figures, so our drops look bigger in terms of numbers but if you’re looking at the percentages, we’re still holding our percentages.”“I’d say you always worry about that….
“But also when you look at Morning Ireland's drop… sometimes when you see a programme as an outlier, you might look at that but all of those programmes serve their purpose, they do what they are supposed to do. Meanwhile, newbies the 2 Johnnie’s remained unchanged since the last quarter with 122,000 listeners to their show.He told us: “It doesn’t feel like we’re down…. I think we’re definitely seeing a shrinking of audience mid-morning in Irish radio generally. We had this massive Covid deviant so to me 2FM it is a bit like the tide. The Spring tide has come in with the audience in Covid. And now it is gradually receding.
Over at Today FM, Ian Dempsey lost 2,000 listeners and now has 199,000 tuning in, while Pamela Joyce – who replaced Mairead Ronan – is down 4,000 to 130,000 listeners.
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