Retailers are facing growing pressure to do more to help people with the soaring cost of living.
Sainsbury's is cutting the price of its own-brand toilet paper as supermarkets face pressure to do more to help people with the soaring cost of living.
The retailer said its loo roll prices would drop by up to 11% as it passed on savings from the falling cost of pulp. Grocery price inflation is stubbornly high and retailers face claims they are not passing on falling wholesale costs to customers.Sainsbury's, Tesco, Aldi and Lidl have all reduced bread, milk and butter prices in the last few months.
The price of pulp - which is used to make paper and tissue - has been falling globally due to weaker demand. Rhian Bartlett, food commercial director at Sainsbury's, said: "After more than two years of inflation on the price of pulp, we are now seeing a decline which is enabling us to pass savings directly on to our customers and reduce the price of our own brand toilet roll."
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