'The Bachelorette' Is Trying to Sell Us Feminism

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'The Bachelorette' Is Trying to Sell Us Feminism
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Can a reality dating show ever really be feminist, even with two women leads? Do we need it to be?

the same-gender friendships are always a happy byproduct of a show centered on the search for a spouse. And it’s Recchia and Windey’s overt show of solidarity in the face of emotional trauma – their Bachelor, Clayton Echard, professed his love for three women, and eventually broke up with Recchia and Windey in tandem–that secured them the dual Bachelorette slot.

during the March 15 live Bachelor finale as the two women screamed and embraced in delight. A calculation was made: If conflict between women can drum up ratings, perhaps the sweeping melodrama of friendship can too.The Bachelor franchise is as popular and ingrained in the culture as it is, precisely because of its simplicity. The lead systematically whittles down a pool of singles until there is one woman or man left standing.

It’s this consistency of form that makes even the slightest deviations from the familiar a powerful tool for creating drama and anticipation. Colton Underwood jumped a fence. Echard told three women he was in love with them. Nilsson and Bristowe competed for male approval. Perhaps Recchia and Windey will beThe calculus is still a cynical one, but Fleiss and his fellow executives understand that casting Recchia and Windey as competitors rather than allies will, in 2022, come with a cost.

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