Quiet but resolutely powerful, AnOther traces the style culture of 'less is more' 🤍
It is one of fashion’s great ironies that, beyond the spectacle of the runway show, and away from the peacocking gestures captured by street-style snappers, many people working in fashion are often dressed head-to-toe in black. AmericanGrace Coddington, for example, might have art directed some of the most visually arresting, colour-drenched shoots the publication has ever seen, but she rarely strays from her signature all-black wardrobe.
This minimal approach to fashion could owe itself to the defiant nature of the industry’s creatives – after all, isn’t the punkest thing you could do when constantly presented with new fashions to reject it altogether and just wear one colour? It may also have something to do with professionalism, wanting to take a considered back seat, allowing the work itself to grab attention as opposed to claiming it for yourself.
A kindred spirit, both in terms of its minimalist aesthetic and the ‘invisible’ presence of the designer in the work, is the original incarnation of Maison Martin Margiela, founded by designer Martin Margiela, who upheld a sense of anonymity at the house until John Galliano was appointed creative director in 2014.
have played with silence and the ability of their designs to sonically punctuate their live presentations. “For A/W12 womenswear, Comme des Garçons' Rei Kawakubo carpeted her catwalk with velvet and added no sound, the models parading the collection only to the muffled clomps of their shoes, before a swell of electronica announced the finale,” wrote Harriet Baker in her report for AnOther.
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