We are tapping into the preppycore aesthetic.
The origins of Preppy style run w-a-y deeper than a TikTok trend. Named after American private preparatory schools and the style of clothes worn there by pre-college kids in the early part of last century, Preppy style focuses on classic pieces worn neatly. A navy
with gold buttons, pastel-coloured polo shirt, pleated skirt and a splash of plaid. It’s versatile with a pinch of posh.tennis skirts and sailing-inspired nautical motifs joined the chat. It wasn’t until Ralph Lauren launched his Americana-infused label in 1967 that Preppy became a high end lewk If you're dissecting TikTok’s current trends… There are echoes of the Old Money Aesthetic in Preppycore. Old Money is more grown-up and sleek whereas Preppy is far more fun.
Preppycore icons to add to your Pinterest are Charlotte Yorke, Blair Waldorf and Rachel Green while Preppycore brands include Abercrombie & Fitch, Jack Wills and Superdry - are of which are having a major comeback as Gen Z discover them afresh and start to style their Preppy classics in their own outfits.
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