You don't need a whole special effects department to tell a horror story. Sometimes a simple text message conversation is all you need to raise the hairs on the back of your neck.
—a character that teenagers would talk about, not knowing whether it's real or not. And texting stories lend a lot of credibility to that."
Hough isn't alone in using text stories, or chat-fiction, to connect with readers and video-watchers—especially those looking to get freaked out. Outlets like Yarn and Addicted feature several chat-format fright tales, while Hooked, which launched in 2015, currently features more than 1,000 text-message stories, more than half of which are in the horror genre. As with Don't Turn Around, Hooked's readership skews young.
It makes sense that a generation that grew up online would gravitate toward text- and chat-based horror tales. After all, they came of age in the era of "creepypastas"—the catch-all term for web-based share-and-scare stories that have long been part of internet culture, but have grown especially popular in the past decade.
It makes sense that a generation that grew up online would gravitate toward text- and chat-based horror tales. After all, they came of age in the era of 'creepypastas'—the catch-all term for web-based share-and-scare stories that have long been part of internet culture, but have grown especially popular in the past decade.
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