There are reasons why holiday wine always seems to taste better

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There are reasons why holiday wine always seems to taste better
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How to Drink Better: Producers are keen to sell their wine to anyone and everyone

Every now and again, I am approached by someone, usually just back from a holiday somewhere sunny, who is convinced that the wines they drank abroad were so much better than the wines we are able to buy here. They have a theory that some wine regions keep the best wine for themselves and offer only their inferior bottles for the export market.

There are two possible exceptions; some producers are not very good at selling their wines. They may lack commercial ability, don’t speak any foreign languages and therefore find it difficult to export their wines. They may find it easier to offload their wines locally. They are an exception though and most good producers will be discovered by smart knowledgeable multilingual importers who will do all the work for them.

I suspect there are two reasons for the preference for holiday wines. Firstly because of our high excise duties, an eight-euro bottle of wine in France, Spain or Italy will taste a lot better than an eight-euro bottle in Ireland. Secondly a glass of wine sipped in the shade, on the terrace of a lovely bistro in a delightful village will always taste a lot better than the same wine sipped on a cold, wet, miserable evening in Ireland.

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