This AI-generated advertising is creeping me out

This AI-generated advertising is creeping me out – Salvador Dalí would have nightmares.

The new advertising project from London agency

saw the AI platform Midjourney create a series of campaigns around famous 10 famous brands, including Nespresso, KFC, Gucci, British Airways and Ray-Ban. Frankly, I find the results horrifying. Not because it could replace artists, that's bad, naturally, but because the art is creeping me out.

The art was created by feeding six genre-based words into the algorithm, such as 'sci-fi,' 'noir,' and 'cinematic,' alongside the required brand names. It took Midjourney minutes to create 24 unique images per brand. 10 Days believes the use of AI in this way isn't designed to replace creatives but to draft iterations on a theme that artists can then work up and embellish – and improve upon.

While we can smirk at the mistakes found in Midjourney's approach we shouldn't overlook the fact that the AI art generation is rising in use and become more powerful. As far back as 2016 AI has been creating

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