And it's all pre-loved fashion from eBay
. Considering that viewers are almost as interested in what each contestant is wearing by the pool as who they're cosying up to in Casa Amor, this marks a major sea change towards a more mindful approach to fashion - and one that will undoubtedly prove influential.Over at eBay, which has seen one pre-loved fashion sale every second so far in 2022, research shows that shoppers are becoming more and more engaged with the idea of second-hand clothing .
Jemma Tadd, eBay's head of fashion, expressed her excitement about partnering with the biggest reality show on TV: 'The impact ofand its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping - even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction.'
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