Twitter stands to make millions of pounds a year via adverts for brands like Apple and Amazon appearing alongside the toxic tweets of controversially unbanned accounts, a new report suggests
According to new research by the Center for Countering Digital Hate , tweets from such accounts have since appeared alongside promotions from major brands.A CCDH analysis has estimated that ads appearing next to such controversial content could help generate $19m in revenue for Twitter per year.Prime Video ad next to a tweet by Anglin in which he claims the"only career that a woman is actually capable of on merit is prostitution".
Over the course of the study, tweets from the chosen profiles - which also included far-right conspiracy theorists and climate change deniers - were seen 2.5 billion times. That means they are on track to be seen 20 billion times a year, the CCDH says, with promotions appearing at an average rate of almost once every seven tweets.
At a cost to the advertiser of $6.46 per 1,000 views, it means that the money from promoted tweets displayed alongside the chosen influencers' posts could add up to the overall projected revenue of $19bn.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
I'd buy this iPhone 15 Ultra concept in a heartbeatBringing Apple Watch style to the iPhone.
Read more »
Kingdom Hearts HD 1.5 & 2.5 Remix soundtracks are now on Spotify and Apple Music | VGCThe official soundtracks for Kingdom Hearts HD 1.5 Remix and Kingdom Hearts HD 2.5 Remix are now available on Spotify and Apple Music.
Read more »
Glasgow Apple store staff make history as the first in the UK to unioniseWORKERS in a Scottish Apple store have now officially become the first in the UK to unionise after signing a formal agreement with the American tech…
Read more »
I've ditched my Apple Watch in the gym and just use my Notes app insteadWhen it comes to lifting weights, smartwatches can't beat a simple Notes app
Read more »
Met police officer David Carrick has been sentenced to 30 years in prison, but why wasn't he stopped sooner?He is not just a bad apple, we are not safe.
Read more »
Amazon filming Newcastle United documentary - Now confirmedAmazon filming Newcastle United documentary - Now confirmed nufc
Read more »