'I think we're losing sight of the bigger picture. This is not about attacking people's choice... it's about understanding the science and the evidence'
But it wasn't always that way for the young man "raised in a very traditional meat-eating family" who knew nothing of the "very unusual concept" of "not eating animals" until he landed at university in London.
But that all changed when Ed moved at 18 to study TV and film production, where he started to find out more about the associated issues "and eventually started to make these changes"."At the time I felt such a commitment to making the change even though there weren't that many alternatives. Vegan cheese wasn't very good. But considering all of that... it gave me the ability to experiment with different foods, flavours, ingredients.
He added: "It's a very emotive subject.. A lot of that conversation can be heightened because... it's about ethics, it's about morals, it's about how we interact with those around us, the planet and how we look after animals. "I get asked a lot of questions," he continued. "There's a lot of curiosity... sometimes that can be hostile. People can be very argumentative, judgemental and mean spirited... but also I think people can be very sincere and genuine and want to learn more."
"I think we're losing sight of the bigger picture. This is not about attacking people's choice... it's about understanding the science and the evidence around the environmental and health impacts around the consumption of meat and animal products. "Laws against animal cruelty are not politicised laws. We all agree if someone kicks a dog or abuses a cat, we should be punished for that.
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