What is the future of the corporate HQ?

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What is the future of the corporate HQ?
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Some employers that are mandating office returns favour retaining their big spaces, while others move to smaller but better-serviced properties

An interior view of Amazon HQ2 during the grand opening ceremony on June 15th, 2023 in Arlington, Virginia. Photograph: Drew Angerer/Gettyannounced grand plans for a new headquarters in 2017, he said he was “excited to find a second home” for the fast-growing Seattle-based online retailer.

“Leaders hate seeing empty seats knowing full well how much this real estate is costing them,” says Iain Shorthose, an expert in office experiences at Paragon Workplace Solutions. “This is where it all gets divisive and mandates come in.” A priority was providing a flexible and adaptable space that was not just a place to work but a way to engage staff, build better culture and deploy technology to improve employee interactions. It wanted to think beyond office freebies.

Many companies are looking to modular furniture and fittings to adapt their offices easily for meetings, socialising or events. Companies are also having to appeal to younger recruits, who often feel less connected to the workplace, particularly since hybrid work has become commonplace. Shorthose says younger workers do “see the value of going into the workplace, but they don’t want to be told”.

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