Circulation of weekly magazine declined 10% in 2022 with advertising revenues also falling
The listings, celebrity and lifestyle magazine’s total copy sales of 1,657,000 across 2022 included a 9 per cent decline in sales of the flagship Christmas issue, which sold 240,600 copies.
The magazine’s circulation slipped just 1 per cent in 2021, outperforming the estimated market drop of 8-10 per cent, while advertising sales rebounded after a pandemic plummet. The Christmas issue sold 265,000 copies that year, down 2 per cent. Printing and related costs increased 14 per cent to €1.12 million in 2022 as paper prices “fluctuated wildly upwards”, but revenue was “aided” by a cover price increase in November. A “small reduction in paper costs” is expected in 2023.
The Christmas and New Year edition, which has “a four-week shelf life” in shops over the festive season, will be backed by television and radio promotional campaigns and targeted social media advertising, and will be “fully supported at retail level” to ensure maximum copy sales.
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