Content Marketing: 6 Tips For A Successful Campaign
Take a minute to think about the questions you are often asked by your customers or clients. For example, a law firm that handles divorces may find they are often answering questions related to how child custody will be determined in their state. The answer is “it varies,” but give your audience something specific. Provide some examples, some case studies or some ranges. Be the person on the internet that actually answers the questions.than pieces that are shorter.
And don’t be afraid to think outside the box. Some of my top-performing content pieces were drafted from emails that explained something, or a throwaway Word document that has a bunch of tips and notes I’ve gathered over the years. The resources you rely on to do your work well are valuable to others — they just need a little formatting love.
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