Mullingar-based company Sugar Plum Sweetery producing more than 3000 bars a day to fulfil orders for this trending treat
Mullingar-based company Sugar Plum Sweetery producing more than 3,000 bars a day to fulfil orders for this trending treatBut what could possibly have people travelling for hours to curb their sweet tooth? Look no further than the internet-breaking “
Since then the response from Irish customers has been fanatical. According to Quirke, Sugar Plum Sweetery is “currently producing just over 3,000 bars per day” to keep up with demand, with plans to double this output soon. When Quirke and Buckley realised the chocolate bar’s star potential, they offered customers the option to buy in bulk online in the form of 10- and 20-bar multipacks. This decision hasn’t been without its drawbacks; Quirke says customers have alerted them to Facebook groups where resellers are advertising their product for €20 and €30 a bar.
Sugar Plum Sweetery, which has Blás na hÉireann and Great Taste awards to its name, entered a contract in November with Irish retailer Avoca, giving it exclusive access to their product “for the first six weeks”. “We did our first drop with them,” says Quirke, who is working with Avoca to restock the now sold-out bars.
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