First look inside Irish jeweller Chupi’s new luxury store

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First look inside Irish jeweller Chupi’s new luxury store
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The newly refurbished space is situated on Clarendon Street and was formerly home to British retailer French Connection

Irish jeweller Chupi Sweetman has seen her biggest expansion yet with the opening of a new flagship store on Dublin’s Clarendon Street, situated in the former French Connection unit in the 250 year old heritage building Powerscourt Townhouse, located just off Grafton Street. The new store opens to the public today, 18 October, at 10am.

With that in mind, Chupi and the fit out team were keen to create an entirely different feel to the store , remodelling with the CEO and brands trademark blush pink and gold colour schemes. With celebration rings a key part of the business, more intimate spaces have been crafted, tailoring a more bespoke experience for those looking to find an engagement piece, or divorce ring too.

Most, if not all, of the operational business will move to the new store, with plenty of room for expansion on the first floor, which also faces out onto the interior of the Powerscourt Townhouse. The business, which was founded 10 years ago, has been an early adopter in the sustainable jewellery space with every piece made within 100km of their HQ and using 100 per cent recycled solid gold.

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