Social media can boost your visibility and showcase your skills to potential employers
“Think of it like a portfolio: if you’re trying to build a career in creative or digital marketing and you run a social media account as a passion project, you’re instantly able to show the employer your portfolio of work through your social media,” she said.There are different ways a graduate can utilise the internet to show off their skills.
It also depends on what industry you’re working in. LinkedIn, for example, is another excellent platform for professional networking, while X, formerly known as Twitter, is also an option to share and meet new people. But how do you ensure what you’re putting online will work to your benefit? Well, there are a few easy but simple tips to follow.
If it is an account with which you want to connect with potential employers, then a picture of you lying on the beach is probably not the best message to send out. Instead, opt for a bright headshot that shows your face clearly. “As a career consultant, I always encourage people to reach out and initiate a conversation with someone you feel you could learn from. You really never know where a ‘DM’ [direct message] could take you or your career.”
Ensuring there is regular engagement will allow you to build relationships with other professionals, which is a necessary step when trying to increase your visibility among a specific demographic. Social media also allows individuals to research a company and its culture before applying for a job there.
When previously people picked an industry at age 17 and worked in it for their whole lives, now it is much more common to change jobs and sectors a number of times throughout your career.
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