Roku has spent eight years of working with partners to produce HDTVs powered by its streaming tech. Now the company is rolling into the category itself with the first line of exclusively Roku-brand…
has spent eight years of working with partners to produce HDTVs powered by its streaming tech. Now the company is rolling into the category itself with the first line of exclusively Roku-branded smart TVs.
The company declined to disclose which manufacturing partner or partners it has enlisted to supply the Roku-branded TVs. Roku said it is not producing the units with any of its existing brand license partners for TVs, which to date have included TCL, Hisense, Sanyo, JVC, Philips, Sharp, RCA, Magnavox, Westinghouse, Element Electronics, InFocus, Aiwa, Daewoo, Sansui and Walmart’s Onn.
“These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations,” Mustafa Ozgen, president of Roku’s devices division, said in a statement, adding, “The streaming revolution has only just begun.”
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