RTÉ, Ireland's national broadcaster, is seeking a new sponsor for its enduringly popular news archive series, Reeling in the Years. The show, which revisits defining moments in Irish history, continues to attract a loyal and engaged audience. With no new episodes scheduled until at least 2030, the offer highlights the show's ongoing commercial value.
RTÉ , Ireland's national public broadcaster, is seeking a new sponsor for repeats of its beloved news archive series, Reeling in the Years. The broadcaster's media sales division has advertised a one-year sponsorship opportunity priced at €100,000 for approximately 30 episodes. This lucrative deal offers the sponsor eight sponsorship stings per episode, including slots on the time-shift RTÉ One+1 channel.
The continued commercial appeal of Reeling in the Years, which revisits defining moments in Irish history, highlights its enduring popularity. With no new episodes scheduled until at least 2030, the show offers a valuable platform for advertisers seeking to connect with a loyal and engaged audience. Reeling in the Years has a devoted following, consistently attracting healthy viewership for its repeat broadcasts. It typically airs on RTÉ One following the Six One news bulletin, prime time placement that contributes to its strong performance.According to RTÉ's sponsorship document, repeats of Reeling in the Years boast an average audience of almost 283,000 viewers per episode. This robust viewership extends beyond traditional television, with episodes also available on the RTÉ Player. The last batch of new episodes, covering the years 2010-2019, aired in 2021 and achieved the highest series average in the program's history. These figures underscore the show's ability to captivate viewers across demographics and viewing habits.Created and produced by John O'Regan, Reeling in the Years is acclaimed for its use of stunning archival footage and iconic soundtracks to bring the past to life. The show captures the spirit of each era, reflecting on both the triumphs and tragedies that shaped Ireland. Its enduring appeal lies in its ability to evoke nostalgia and provide a unique perspective on the nation's history
RTÉ Reeling In The Years Sponsorship Television News Archives Nostalgia Irish History
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