Lego secures “immense” toy market as first half revenues increased by 13% to €4.2 billion and operating profit rose by 26%
Lego is paying up to 60 per cent more for plastic resin made mostly from renewable or recycled material as the world’s largest toymaker intensifies its efforts to become fossil-free, a move financed by big increases in sales and profitability.
He added that Lego was trying to stimulate demand among plastics producers to increase the supply of greener raw materials by buying significant volumes of the resin made from mass-balance sources, up from 18 per cent last year.Leaving Australia: ‘I decided my best option was to move back to Ireland’Mr Christiansen said he was now “more comfortable” with the toymaker’s 2032 goal of making all of its products from renewable and recycled materials.
The group is investing heavily in both sustainability and boosting its production facilities with new factories in the US and Vietnam after a period of extraordinary growth. He credited Lego’s tie-up with the Fortnite video game and a product line on space for the company’s growth.
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