Shifting back to X may may political sense, but it won’t help Trump Media’s shareholders
It’s not often a company’s main shareholder promotes a rival outlet. Then again, Donald Trump is not an ordinary shareholder and Trump Media is not an ordinary stock.
There have been rallies along the way, with the stock popping higher as Trump’s election chances soared in the first half of July. Still, it’s been one-way traffic lately as Trump’s political fortunes tumbled. Trump owns almost 60 per cent of the company, and may be tempted to cash in at the end of next month, when the six-month lock-up period that prevents insiders from selling shares expires.
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