Carmaker sold a record 8.5m of its VW-branded currywurst sausages last year
results. Despite a one third slide in profits, Germany ’s largest car company has reported a sales surge in one little-known product.
Forget the Beetle: the currywurst – a bratwurst sausage slathered in ketchup and curry powder – is now officially the VW group’s single most popular product.Auto-enrolment moves closerDuring last year’s strikes against job and salary cuts, German VW workers clearly turned to comfort eating, with sausage sales up 200,000 year-on-year.
The soaring success comes four years after plans by one VW canteen to remove the currywurst from its menu prompted a minor earthquake. There was even an intervention from Gerhard Schröder, the former Lower Saxony governor turned chancellor turned disgraced Russian gas lobbyist.
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